Brent Miller: 40 Under 40 2012

Associate director, communications, Procter & Gamble Prestige Luxury Pillar

Brent Miller is a consummate PR professional who knows the beauty business from top to bottom. As former external relations associate director at Procter & Gamble’s North America Beauty division, he played a key role in the success of the 175-year-old company and its leading brands.

Described by colleagues as a "master PR professional," his career at P&G has been characterized by groundbreaking and highly successful programs – whether in product news, celebrity endorsements, brand anniversaries, or event sponsorship. Highlights include the 125th anniversary of P&G’s Ivory soap brand, sponsorship of Milan Fashion Week, and the Secret deodorant "Mean Stinks" anti-bullying campaign, which currently has more than 400,000 fans on Facebook. Other coups include long-haired football star Troy Polamalu’s endorsement of Head & Shoulders and signing up much-loved talk show host Ellen DeGeneres as a CoverGirl.

P&G’s assessment of business results shows Miller’s campaigns are consistently top drivers of financial return within the overall marketing mix. He is recognized and respected within the beauty industry among publishers, retailers, stylists, and editors. Miller has been a key player in handling complex communications issues around P&G’s acquisition of Wella, as well as local and regional issues linked to the integration of the Clairol business into the company.

Previous roles within the company include external relations specialist for P&G North America deodorants. Miller is now embarking on a new role with P&G in Geneva,Switzerland, where he will oversee communications for its Prestige Luxury Pillar division.

"Brent has a unique combination of communications skills," says Nicholas Hotham,external relations director at P&G. "He is creative and innovative, while at the same time being a master of detail. He is a strategic communications leader who brings unique insights to the business based on his external outlook and industry knowledge."

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