In today’s bewildering world of "big data," the PR industry would be lost without experts such as Allyson Hugley, a guiding force in the field of measurement and analytics. As Weber Shandwick’s EVP of measurement, analytics, and insights, Hugley helps clients make sense of it all and analyze trends – big and small – to achieve lasting success.
She has also played a key role in reshaping and reinvigorating the agency’s measurement strategy. With nearly 15 years of experience in PR measurement and analytics, Hugley has proved adept at moving with the times and embracing new challenges. Under her leadership, the firm’s measurement and analytics practice has expanded by nearly 50% and the team has flourished thanks to her skilled management. And whether it’s changing the way a client views measurement opportunities or tweaking another’s approach, Hugley is skilled at finding innovative and effective solutions to better analyze information. She has spearheaded numerous initiatives, including creating a highly successful proprietary measurement model for the agency and its clients, recognizing the new ways in which companies and brands communicate.
Key achievements include founding Weber’s Measurement Steering Committee, which harnesses the collective intelligence of the North American network, acting as a hub for sharing knowledge and best practice.
Before joining the firm, she cofounded and led the Insight Creation group at MSLGroup.
"Allyson has a proven track record of success through both in-house and agency roles," says Gail Heimann, vice chairwoman of Weber. "She offers leading thoughts, insights, and approaches that reflect the changing needs of client partners and she tirelessly strives to advance the field and our industry."
Hugley, an influential and respected figure in the wider industry, is the vice chair of the North American chapter of AMEC, the International Association for the Measurement and Evaluation of Communications.