Walter Jennings, KGA’s managing partner for Greater China, said Lu had resigned. Lu joined the agency in January 2013 from Fortune China PR, replacing Tom Grimmer.
Jennings said that KGA was not seeking an immediate replacement. He will assume Lu’s duties for the foreseeable future, splitting his time evenly between Hong Kong and Beijing, he said. Jennings has led KGA’s Greater China business for the past two years.
Prior to moving agency-side, Lu worked in an in-house role at Pepsico. Jennings said he had brought an "excellent background" to KGA but said he did not anticipate a significant impact on business as a result of his departure. He noted that Lu had been focused on big picture thinking rather than client servicing.
Jennings declined to comment on the reasons for Lu’s departure, but admitted: "Leading a multi-disciplinary business in a challenging market isn’t always the easiest of jobs. There are times when I sit back and question what I am doing."
He added that Lu had done an "admirable job" by bringing in expertise in areas such as FMCG. Jennings was unable to name specific clients that KGA had acquired under Lu’s leadership. A major client the agency has worked with for the past six months across Greater China is the World Health Organisation (WHO).
Kreab Gavin Anderson has seen major restructuring in Asia in recent years. Jenning’s appointment in Hong Kong followed the departure of Asia ex-Japan head Richard Barton for Newgate. Since then, among other moves, long-serving managing partner for Singapore Terence Foo and MD of Australia and New Zealand Brian Tyson also joined Newgate.