Palm PR appointed by premium rum brand The Duppy Share

Palm PR has been retained to promote The Duppy Share, a premium rum that recently launched into the UK market, in consumer and trade media.

The Duppy Share: Palm PR to handle consumer and trade PR
The Duppy Share: Palm PR to handle consumer and trade PR

The Duppy Share is an oak-aged blend of rums from Jamaica and Barbados, distilled in the Caribbean and bottled in London by Westbourne Drinks Co.

Liam Keogh, director at Palm PR, will be heading up the account.  He said: "In recent years we have seen a proliferation of premium gin and vodka brands, which has significantly changed the way these spirits are perceived and consumed.

"This same evolution – or ‘premiumisation’ – is now about to take off in the rum market, providing huge growth potential for the industry."

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