The agency has won a pitch to promote Tomorrow’s Engineers Week in November, which aims to change perceptions of engineering among young people, their parents and teachers.
Claremont director Simon Francis pointed to the comms strategy behind last year’s event, which the agency also promoted, as a sign of things to come.
He said: "The ‘Trojan horse’ approach to talking about engineering during Tomorrow’s Engineers Week 2013 was an immense success. We used everyday names such as One Direction, Katy Perry, Red Bull Racing and Cadbury to inspire young people to consider careers in engineering. The campaign in 2014 will build on this success with a bigger and bolder week.
"Engineering is vital to the success of the nation’s economy, but despite recent improvements, still not enough people realise the sheer breadth and depth of engineering careers available."
According to EngineeringUK, engineering companies will have 2.74 million job openings by 2020.