Mondelez names Clouse chief growth officer in place of CMO

Mondelez CMO Mary Beth West is leaving the company as Mark Clouse takes over as chief growth officer.

Mark Clouse
Mark Clouse

Mondelez International has appointed Mark Clouse to the newly created position of chief growth officer, as part of a restructure that has the current marketing chief Mary Beth West exiting the business.

Clouse has worked at the global snacking firm for the past 18 years and most recently served as president of its North American business. He has also led the company’s global category team for biscuits, as well as its businesses in Brazil and China.   

In a statement, Mondelez said West will leave the company after a transition period to pursue other interests. The company also announced that it will be implementing a "region category- ed operating model" globally beginning next year, a model that is already in use in Europe and North America.

In his new role, Clouse will be responsible for all of the key areas of the company’s growth strategy, and will oversee the teams responsible for global marketing, corporate strategy, global categories, global sales and research, development, and quality.  

"The creation of the chief growth officer role ensures that growth remains at the forefront of our company strategy" Mondelez chairman and chief executive Irene Rosenfeld said. "It will bring the same focus and discipline to driving sustained, profitable growth that we have brought to improving our cost structure and expanding margins."

Clouse will report to Rosenfeld. Mondelez’s brands include Oreo and Cadbury. 

This article originally appeared on the website of Marketing, PRWeek’s sister brand at Haymarket Media.

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