Featured in this issue:
• 40 Under 40 – One of the core strengths of the PR industry is its strong talent pool of young executives driving innovation. Based on this year’s 40 Under 40 list dedication, ambition, and creativity are what matters most. PRWeek profiles 40 industry leaders, nominated by their colleagues, who have made significant contributions to their agencies, clients and the industry.
• Bringing Cannes Home – PR had a breakout year at Cannes by winning a Grand Prix award, while creative content replaced social as the buzzword at this year's festival.
• Q&As – Mary Daily, president and CMO of worldwide marketing at Twentieth Century Fox Home Entertainment, talks about authentic storytelling and digital format challenges. Jeremy Stoppelman, CEO of Yelp, discusses the importance of authentic content and educating consumers about the brand's mission.
• City spotlights – Moscow's Nazim Turdumambetov, head of corporate communications for Russia andCIS at Philips, talks about the rise of digital and PR's transformation in the region. Jill Calcaterra, CMOof Cinedigm, says the city's entertainment scene makes LA a highly energetic, but competitive, marketplace for PR pros.