Allison+Partners hires Edelman EVP Martin as consumer practice lead

Allison+Partners has hired Edelman EVP Corey Martin as MD of its consumer practice, a newly created role for the agency.

NEW YORK: Allison+Partners has hired Edelman EVP Corey Martin as MD of its consumer practice, a newly created role for the agency.

Martin, who stepped into the position last Thursday, reports to Anne Colaiacovo, the firm’s senior partner and GM of New York, and Jonathan Heit, president and senior partner. He oversees Allison+Partners’ US consumer practice, which makes up 30% of the agency’s work, including eight key senior team members, said Martin.

He is tasked with creating a "vision" for the consumer practice, differentiating it from others in the marketplace, and growing the practice in the food, hospitality, and CPG spaces. Additionally, Martin is responsible for meeting the firm’s current clients’ needs and offering senior counsel. Prior to his appointment, Colaiacovo handled these duties as a part of her role, Martin explained.

"As [Allison+Partners], its consumer practice, and its client base have grown, it became more and more clear to the company that it needed to create an MD role," he said.

He added that one of his main objectives is to work with clients to "really see the value of storytelling in a dramatically changing, content-centric landscape."

Martin joined Allison+Partners from Edelman, where he served as EVP and deputy global client relationship manager for Unilever, representing brands such as Axe and Dove. His work on the Dove Real Beauty Sketches campaign was recognized with two Cannes Gold Lions, one for best campaign led by PR and the other for best use of social media, according to a statement.

He left Edelman last Tuesday and said he doesn’t know if a replacement has been chosen. A representative from Edelman was not immediately available to comment.

Prior to Edelman, Martin was VP of corporate communications for Roll Global. Before that, he served as SVP of consumer marketing and client relationship manager at Edelman; VP of consumer marketing for Ogilvy PR; and director of corporate communications for Atkins Nutritionals.

He also held comms roles at Euro RSCG Middleberg, Cenetek, and, according to his LinkedIn profile.

In addition to Martin’s appointment, Allison+Partners recently named Kevin Nabipour as SVP of content strategies; Marcel Goldstein as SVP; and Jill Feldman as VP of the corporate practice.

The firm’s 2013 revenue increased 21.8% year-over-year compared with 2012 to $28.8 million, with nearly all billings coming from the US.

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