NEW YORK: Omnicom Group’s DAS unit has bought a minority interest in Brazilian agency In Press.
The firm had been an affiliate of Porter Novelli since 1999.
In Press, which was founded by CEO Kiki Moretti in 1988, has more than 150 clients in sectors including corporate, consumer, media and entertainment, and health, Omnicom said in a statement. It has offices in Sao Paulo, Rio de Janeiro, and Brasilia. The firm’s services include media relations, crisis management, internal communications, strategic planning, and branded content.
DAS includes Omnicom Group’s public relations agencies such as Ketchum, Porter, and FleishmanHillard.