Singapore Airlines (SIA) has apologised for posting a one line comment on social media that aimed to assure passengers about its flight path but ended up upsetting many.
Hours after the Malaysia Airlines Boeing 777-200 jet with 298 people on board went down on Thursday, believed shot by a surface-to-air missile, SIA posted the following statement on Facebook and Twitter.
The comment immediately provoked a sharp response from Netizens. The airline started receiving a number of scathing comments on social media from those who thought it was insensitive to those who perished in the crash.
While many condemned SIA for its action some defended the airline on the grounds that it was merely trying to reassure customers about the safety of its flight route.
"We are aware that our Facebook and Twitter update on Friday morning may have come across as insensitive to some," SIA said in a Facebook posting late Saturday.
"We recognise that the information could have been better communicated and we sincerely apologise if it had offended our customers and anyone else in the online community," it added. "The post was in response to many requests from our customers who had asked for information about our flight routes for their upcoming flights with us."
The PR boo boo has occurred at a sensitive time for the airline. According to UK’s Daily Mail a SIA plane was one of the two passengers planes flying within 25 kilometres of MH17 when it was allegedly shot down over Ukraine.