Many thanks to our panel of judges, which is chaired by Simon Lewis, chief executive of the Association for Financial Markets in Europe.
Campaigns
Insight, Research & Strategy – sponsored by OnePoll
- Airbus with Good Relations
Brand Communications Airbus Global Comfort Campaign - BBC Gardeners’ World with Immediate Media
BBC Gardeners’ World Magazine: Gardening and Happiness Campaign - Aquafresh Kids for GSK with Unity
Relaunching Aquafresh Kids to the Media and Mums - StreetGames with Capella PR
StreetGames: Inactivity Time Bomb - Hyundai with Unity
The Hyundai Fuel Cell Farm
Issues Management and Crisis Management
- East Village with W
East Village: London’s Newest Neighbourhood - Direct Line Home Insurance
Hey Jude: Turning a Crisis into a Storming Success - Inmarsat
Malaysia Airlines flight MH370 Disappearance - Stobart Group with Lansons and Influence Associates
Stobart Group Issues Management - The Church of Jesus Christ of Latter-Day Saints with APCO Worldwide
The Book of Mormon Musical Response and Launch of ‘Ask a Mormon’ Advertising Campaign
Public Affairs
- Beating Bowel Cancer with Indigo
Access For All (Scotland) - Meningitis Now with Just:: Health Communications
Beat it Now! - Camden Town Unlimited with Insight Public Affairs
Securing Camden’s Future: Ditch the HS2 Link - The Bingo Association with PLMR
The Boost Bingo Campaign - UKCVA with Rain Communications
UK China Visa Alliance Campaign to Boost UK Chinese Visitor Numbers
Most Innovative Use of Social Media
2013 winner: The tweet shop, Kellogg's Special K with Mischief
- Young’s Seafood with Weber Shandwick
#BeMySoleMate - Adidas NEO Label with Iris
#NEOsneakpeek for Adidas NEO Label - Adidas UK with Iris
Adidas #hit the winner - BirdsEye with Mischief PR
Picture House - Cancer Research UK with Citizen Relations
The Do Button
Live PR Event
- Harley-Davidson with Lexis
Harley-Davidson Global 110th Anniversary Celebration - Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge - Rentokil with Brands2Life
Pestaurant - Turning the Heat on London’s Pests - City of Culture with Kindred
React UK - Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World
Integrated Campaign
- The Fairtrade Foundation with Kaper
Fairtrade Fortnight - Stick with Foncho - Robinsons with Iris
Launch of Robinsons SQUASH’D - Lil-Lets with Shine Communications
Lil-Lets Let’s Talk - Meantime Brewing with Hope&Glory PR
Meantime ‘Hops in a Box’ - Paddy Power
Right Behind Gay Footballers - Hyundai with Unity
The Hyundai Fuel Cell Farm
Culture, Media and Sport
- Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge - Paddy Power with Frank PR
Farnborough FC – By Far the Greatest Team the World Has Ever Seen - Speedo with Iris
Speedo Sculpture – Encouraging Women to Parade to the Pool - The FA with Mischief PR
Supporting Football Since 1863 - W London with W
W London: W Happenings
Product & Promotion
Global PR
2013 winner: Dynamo Writes: 3Doodler into the Kickstarter Record Books
- Bushmills Irish Whiskey with Smarts Communicate
Bushmills Live - Sailor Jerry with W
Sailor Jerry: The Flash Collection - Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World - TomTom with Reverb Events
TomTom Gets Hearts Racing
Healthcare: Ethical & OTC Consumer
- Roche / Kadcyla with Porter Novelli
From Micro-Science to Macro-Impact – Sparking a Revolution in Breast Cancer - Bayer HealthCare and PHA Europe with Ketchum
Get Breathless with PH - Novartis with Weber Shandwick
Set Your Sights - Advocate with Pegasus & Markettiers4dc
Slime Watch - Bexsero with Ruder Finn
The Beginning of the End for Meningitis
Marketing Communications: Business
- Ocado with M&C Saatchi PR
Britain’s Next Top Supplier - Growing Underground/Zero Carbon Food/Michel Roux Jr with Houston PR Growing Underground: Launching London’s First Underground Farm
- News UK Commercial with MWW
News 3.0 - Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank - Qlik with Brands2Life
Where Do CEOs Come From?
Marketing Communications: Consumer (annual fees less than £100k)
- Chessington World of Adventures Resort with Frank PR
Chessington Animal Print Ban - GAME with MHP Communications
Christmas Tinner - BrewDog with Manifest London
Live Craft, Die Punk - Meantime Brewing with Hope&Glory PR
Meantime ‘Hops in a Box’ - Rentokil with Brands2Life
Pestaurant – Turning the Heat on London’s Pest
Marketing Communications: Consumer (annual fees more than £100k)
2013 winner: Shwoppers not Keepers, Marks & Spencer with Unity
- Hendrick’s Gin with W and Steely Fox
Hendrick’s: Carnival of Knowledge - Sony PlayStation with Fever PR and PlayStation in-house team
Launch of PlayStation 4 - Adidas with Hill+Knowlton Strategies
Showcasing the World Cup Ball to Global Youth - Maastricht University with Ogilvy Public Relations
The Burger That Will Change the World - Sony with Citizen Relations
Xperia Access
Technology
- Sony PlayStation with Fever PR and PlayStation in-house team
Launch of PlayStation 4 - Iron Mountain with Berkeley PR
Soldiers’ Wills – Introducing the Unheard Voices of WW1 - Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank - TomTom with Reverb Events
TomTom Gets Hearts Racing - Qlik with Brands2Life
Where Do CEOs Come From?
Financial Services
- Canonical with Brands2Life
A Record-Breaking Crowdfunding Campaign: Ubuntu Edge - Scottish Widows with Cohn & Wolfe
Decades Apart - Paym with Consolidated PR and markettiers4dc
The Launch of Paym - Intelligent Environments with M&C Saatchi PR
The World’s First Smartwatch Bank - Zapp with Capella PR
Zapp: Introducing the Best New Way to Pay
Corporate & Public
City & Corporate Communications
- O2 with Blue Rubicon
Building Brand Belief for O2 - Global Salmon Initiative with Axon Communications
Global Salmon Initiative - Knorr Unilever with Emanate
Positioning Unilever’s Biggest Food Brand as a Beacon for Sustainable Agriculture - Royal Mail with Tulchan and Brunswick
Royal Mail Privatisation - Qlik with Brands2Life
Where Do CEOs Come From?
Public Sector
- TV Licensing
Excuses - NHS Change Day with Cater & Co The Social Kinetic
NHS Change Day - EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
The Big Bang Science & Engineering Experiments - Department for Business, Innovation and Skills with Claremont Communications
Tomorrow’s Engineers Week - Department for International Development
Typhoon Haiyan – UK Government Response
Not for Profit
2013 winner: Helpless, St John Ambulance with GolinHarris
- Lung Foundation
Ban Smoking in Cars Carrying Children - Rethink Mental Illness
Finding ‘Mike’ #FindMike - Portsmouth Historic Dockyard with Kallaway PR
Launch of the Mary Rose Museum - EngineeringUK / The Big Bang UK Young Scientists and Engineers Fair with Hope&Glory PR
The Big Bang Science & Engineering Experiments - Anthony Nolan with Taylor Herring
Shake4mike – 60 Days to Save a Love Story
Internal Communications
- Pricewaterhouse-Coopers
Digital from the Inside Out - Financial Times
Digital Learning Week - eBay European Employee Communications
eBay Heroes Recognition Campaign - Royal Mail
Group Employee Share Offer - HSBC with Merchant-Cantos
HSBC Now – Our Stories - NHS Change Day with Cater & Co The Social Kinetic
NHS Change Day
People & Agencies
In-House Team of the Year – sponsored by PR Moves
- Aviva
- BDO
- eBay UK
- John Lewis
- Shelter
International Consultancy of the Year
- FleishmanHillard
- Golin
- Ketchum
- Lewis PR
- Weber Shandwick
New Consultancy of the Year
- Aduro Communications
- Battenhall
- Capella PR
- Incisive Health
- The CommsCo
Specialist Consultancy of the Year
- Claremont Communications
- MHP Health
- Pegasus
- Unity
- Virgo Health
Young PR Professional of the Year
- Alex Corp, JTA
- Anya Kotova, Ketchum
- Lisa Shetabi, Kaper
- Louise Waller, Bite Communications
- Tom Winterton, Citizen Relations
Small Consultancy of the Year (UK fees less than £2m)
- Dynamo Communications
- Hope&Glory PR
- LightBrigade PR
- Manifest London
Mid-sized Consultancy of the Year (UK fees £2m-£10m)
2013 winner: M&C Saatchi Sport & Entertainment
- Brands2Life
- M&C Saatchi PR
- Pegasus
- PPS Group
- Unity
Large Consultancy of the Year (UK fees £10m plus)
- Blue Rubicon
- Golin
- MHP Communications
- Ogilvy Public Relations London
To be announced on the night...
- Lifetime Achievement
- Campaign of the Year – sponsored by 4mediarelations
