Barby Siegel: Power List 2013

CEO, Zeno Group

Barby Siegel, PRWeek's 2012 PR Professional of the Year, is leading an agency that is on fire.

Zeno Group, which was named PRWeek's Midsize PR Agency of the Year for the third year in a row in 2013, saw a 48% increase in US revenue last year to $20.8 million.

The agency also expanded its footprint around the world in 2012, opening offices in Singapore, Jakarta, New Delhi, Tokyo, and London, which joined the firm's existing global outposts in Toronto, São Paulo, and Amsterdam. Zeno's global revenue last year was $24.4 million.

Siegel puts a big emphasis on the agency's culture, which focuses on fearlessness, creativity, and a work-life balance. In March, she promoted Chicago MD Grant Deady to the newly created role of chief culture officer to make sure Zeno has collaborative and entrepreneurial values across its global network.

From 2011 to 2012, Zeno's total headcount around the world went from 77 to 205, and Siegel attributes much of the firm's success to its talented team members.

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