After a stellar year for Elise Mitchell, she received the accolade of PRWeek's PR Agency Professional of the Year. Her story was described as "inspirational," by one of the judges.
In the 15 years since she founded Mitchell Communications Group, it has enjoyed exponential growth, with gross revenue increasing 500% in the last five years, while maintaining an impressive blue-chip client list that includes Walmart and Procter & Gamble.
Such a success story has not gone unnoticed and the eponymous agency was acquired at the start of this year by Japanese network giant Dentsu as its first foray into the US PR and communications market. Testament to the strong brand and reputation Mitchell has built, the agency retained its name after the acquisition.
Mitchell is well-respected in the industry and her entrepreneurial spirit has helped her agency thrive in tough business conditions. For this reason, Mitchell appeared before a full congressional hearing in Washington, DC, last year about what small businesses can do to succeed during the recession.
Being nimble, taking risks, and harnessing the power of a great team make up her recipe for success.
Now in a dual role, Mitchell will have to maintain the agency's momentum while helping Dentsu build out its own PR network in the US.