The roots of W2O Group lie in the specialist healthcare agency Jim Weiss founded back in 2001 called WeissComm Partners, which subsequently grew organically and through acquisition to become WCG and now W2O Group, with constituent agencies and offices in San Francisco, Austin, New York, Los Angeles, and London.
The agency has flown largely under the radar up to now, but its posting of "compound growth of 40% over the last 11 years," according to its CEO, is mightily impressive and a tribute to Weiss and his leadership team, including W2O president Bob Pearson – both of them have client-side backgrounds. Revenues in 2012 stood at $62 million, and Weiss aims to break the $100 million mark within five years.
The secret is a smart mix of integrated communications and big data insight that is flavor of the month now, but a recipe that Weiss and company have championed for years.
Other factors to which Weiss attributes his success include operating a one P&L model and being independent, which allows him to invest in the agency ahead of the curve – something he says would be impossible within the confines of a holding company network.