Margery Kraus' APCO Worldwide turned heads in late April when it won an estimated $10 million account from BlackBerry – but not just because of the account's size. The firm showed a willingness to partner with Text 100, a Next Fifteen agency, on the major pitch.
But Kraus faces a challenging year despite the landmark win. With the public affairs market slowing due to the federal government's reluctance to spend, the firm will have to emphasize its overseas strengths to keep pace with rivals in the sector. She must also define the role of Strawberry Frog, the ad agency APCO acquired in 2012.