Don Baer: Power List 2013

Global CEO, Burson-Marsteller

For years, Burson-Marsteller was identified with CEO and political player Mark Penn. But with his elevation to the CEO role now nearly a year in the books, Baer has made some hallmark moves, such as winning a lucrative amount of business from Bank of America in January.

He also hired Steve Lombardo, former Edelman StrategyOne CEO, to run a joint US public affairs and crisis practice in April, bolstering Burson's research capabilities that had been hit hard by the losses of Penn and Michael Berland.

Baer has a unique opportunity to write the next chapter of the storied firm's history, and his record in his first year in office indicates he's off to a good start.

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