Blair Christie: Power List 2013

SVP and CMO, Cisco

For Cisco veteran Blair Christie, last year was another where she proved her marketing prowess, overseeing the launch of a major global integrated marketing campaign in a departure from its Human Network Effect positioning.

Cisco's new Internet of Everything marketing strategy aims to reflect the value the company delivers in connecting the physical and digital world.

Christie also oversaw Cisco's sponsorship of the 2012 Olympic Games, with activity including a UK digital business legacy program and a customer experience center overlooking the stadium in East London. She also led the team that won PRWeek's Campaign of the Year for Cisco's The Comeback Kid effort. 

However, Cisco faces tough competition from other networking players to innovate, while job cuts continue, with the most recent round cutting 500 staff.

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