Frank Shaw: Power List 2013

Corporate VP, Corporate Communications, Microsoft

Microsoft's launch of Windows 8 last year was the most significant in its history, according to CEO Steve Ballmer, and a communications feat for Frank Shaw, despite the disappointing sales that followed.

The tech giant also went against the grain with messaging around its pioneering Do Not Track privacy policy, despite backlash from the advertising community.

Shaw was also in the spotlight over a Twitter spat with Google PR exec Jill Hazelbaker over comments made by Hazelbaker about Microsoft hiring Mark Penn.

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