Rob Flaherty moved into the top job at Ketchum last July after a long-planned transition that saw predecessor Ray Kotcher become chairman of the Omnicom Group agency.
Flaherty made a number of moves early in his tenure, naming Barri Rafferty CEO of North America and Rob Lorfink president, and buying Raleigh, NC-based Capstrat in January. Flaherty has also emphasized the importance of measurement, speaking at AMEC's Fifth European Summit on Measurement in June and positioning himself as a thought leader on the topic.
At the helm of one of the industry's blue-chip firms, which turned 90 this year, Flaherty is attempting to show he's taking on the issues that will define the industry in the future, and where clients demand new solutions.
Ketchum also has a unique opportunity to define itself globally, from Ketchum-Pleon in Europe to Brazil, where it opened the first international office of Ketchum Sports & Entertainment before the 2014 World Cup and 2016 Olympic Games.