Sally Susman: Power List 2013

EVP, Policy, External Affairs and Comms, Pfizer

Last year, Sally Susman was on a mission to make sure the average consumer had a better understanding of what Pfizer was all about.

To do this, she oversaw the launch of the Get Old campaign – an effort that focused on the changes people go through as they age.

The company also streamlined its corporate identity, shedding non-pharmaceutical units such as its animal health business that was renamed Zoetis and subsequently launched an IPO.

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