Longtime Weber Shandwick number two Andy Polansky took the Interpublic Group firm's top role in November when Harris Diamond moved across to IPG ad agency McCann Worldgroup. Now it's up to Polansky to put his own stamp on the agency, which has won a number of lucrative public affairs contracts for states putting together their Affordable Care Act exchanges.
While Polansky's transition into the top role at Weber was long planned, he took over the firm at a time with great opportunities and challenges for large agencies. The March launch of its Mediaco content-creation unit shows he understands the stakes of expanding into new areas for many PR firms such as content creation and paid advertising.
Polansky also moved Gail Heimann into the president's role at Weber, adding a well-respected industry player to the top rungs of the firm's leadership structure and positioning the agency well for the future.
As it expands into new areas, Polansky will have to keep the firm's eye on corporate reputation, a longtime agency bread and butter and area of increased concern for companies.