Bridget Coffing: Power List 2013

SVP, Corporate Relations, McDonald's

Throughout her 27-year career at McDonald's, Bridget Coffing has held various communications roles and has seen several changes in terms of product offerings and consumer engagement efforts.

One of the fast-food company's most recent endeavors is its appeal to healthy eaters with the launch of its egg-white breakfast sandwich. 

Coffing, who reports directly to CEO Don Thompson, leads a global team of PR pros, helping them communicate with staffers, media, stakeholders, consumers, and NGOs.

She also manages global departments including government and public affairs, external communications, and the system communications group, which includes internal communications, creative services, and archives.

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