Gary Sheffer: Power List 2013

VP, Corporate Communications and Public Affairs, GE

GE consistently ranks high on Fortune's Most Admired Companies list, despite controversies such as coming under fire for paying almost no federal taxes in 2010.

Gary Sheffer's ethical stance provides a clue as to how the industrial giant has maintained its brand. "You can't be sort of transparent or have a little integrity – you have to be all in," he explained at a workshop organized by GE, the Ethisphere Institute, and AECOM last year.

Sheffer has been an advocate for transparency during significant turning points for the company over the past year, including the sale of its remaining stake in NBCUniversal, trimming GE Capital (its financial division), and acquiring suppliers such as Lufkin Industries.

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