Since taking the reins of Procter & Gamble's communications unit last May – following the retirement of global external relations officer Chris Hassall – Marc Pritchard has led marketing and communications through a number of major moments for the CPG powerhouse, such as a partnership with the 2012 Olympic Games and an internal marcomms restructuring.
Pritchard, a 30-year P&G veteran, took on the global brand building officer role in 2009.
He leads a portfolio of 79 brands, 24 of which are worth at least $1 billion. Brand PR, corporate communications, and consumer relations are a major part of the revamped external relations platform Pritchard leads.
Profligate marketing spend was one reason cited by rebel shareholders that led to the return of former CEO AG Lafley. Pritchard's previous good working relationship with Lafley will be put to the test as the CPG giant reassesses its marcomms again.