Jon Iwata: Power List 2013

SVP, Marketing and Communications, IBM

Jon Iwata is one of the PR industry's indispensable heavyweights. He leads a team covering marketing and communications – a growing trend he helped to create – at one of the world's most progressive marketers. 

In recent years, Iwata spearheaded the Arthur W. Page Society's new communications model and award-winning campaigns for IBM's computer, Watson. He also delegated some duties to Ben Edwards, VP of global communications and digital marketing, earlier this year.

More than a year after working with the Page Society on the new communications model, the industry is wondering what Iwata's next big move will be.

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