The agency has been retained by a luxury buying consultancy specialising in Spanish properties, Strategic & Buy; property fund manager Rocksure and The Master Wishmakers, which makes garden structures such as treehouses and gazebos.
The division will be headed by account director Emma Dreike, who joined in April to set up the division, having been at travel PR agency PRCo International specialising in the luxury residential sector. She will work closely with the travel and lifestyle team.
Spider CEO Sara Pearson said: "I have always had a vested interest in the property and real estate market both from a personal and business perspective and it is something we have never really focused on at Spider PR in terms of a division.
"I saw a talent in Emma that was second to none: her contacts and new business skills in the real estate market were outstanding and I knew she would be a real asset."