eBook: Brand Purpose, Millennials, and the Epic Creative that Engages Them

PRWeek teamed up with MSLGroup and top brand innovators to host a discussion at Cannes about how best to reach Millennials.

Millennials will represent 70% of the workforce 15 years from now. Fully empowered by this digital and social environment, Millennials’ idea of brand purpose has evolved and they now demand that businesses address issues important to them.

In front of a standing room-only crowd at Cannes, PRWeek, MSLGROUP, and top industry innovators discuss how to produce creative campaigns that cut through the clutter and deliver on brands’ efforts to be leaders of social change.

Brand executives from Mondelez, Newcastle Brown Ale, and PayPal, as well as agency leaders from McCann Erickson and MSLGROUP shared compelling insight about how the relationship between brands and Millennials is changing and how to convert a connection with Millennials into sales.

Brands also shared case studies of highly impactful campaigns and MSLGROUP offered insight from its global study of more than 8,000 Millennials in 16 countries.

Click here to download the eBook.

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