The agency has been briefed to launch Sweet Virtues in the UK through targeted outreach to trade and consumer media. The range will be targeted towards health-conscious consumers, those on specialist diets and the luxury gift market.
Social media activity will focus on Sweet Virtue founder Carey Davis-Munro’s health philosophy.
The brand, which adds to the chocolate a range of nutrient-dense "superfood" ingredients, will launch into Ocado in September 2014 with three varieties of truffles: Maqui, Chia Seeds & Lime and Baobab & Vanilla.
