Edelman promotes Lee to US digital practice lead

She is replacing Cricket Wardein, who was named president of Edelman's Western region earlier this month, in the role.

Liz Lee
Liz Lee

NEW YORK: Edelman has promoted Liz Lee, previously GM of its New York digital operation, to US digital practice leader, effective immediately.

Reporting to global digital practice chair Kevin King, Lee has succeeded Cricket Wardein, who was named president of Edelman’s Western region earlier this month.

Andrew Foote, EVP and director of client services at the firm, will succeed Lee as GM of Edelman Digital New York. He will report to Jennifer Cohan, president of the agency’s New York office, the agency said in a statement.

Representatives from Edelman were not immediately available for comment.

Lee, who was listed on PRWeek’s 40 Under 40 in 2013, has helped the agency triple the size of the New York digital practice since taking the GM role three years ago, it said in a statement. Before that, Lee led business development for digital in the New York office and across the US. She has worked at Edelman since 2003.

Clients of the New York digital practice include Samsung, Axe, eBay, Citi, Crayola, and Energizer. The US digital practice, with more than 500 staffers, has seen a 20% increase to more than $100 million in revenue in the last year, according to an agency statement. Outside of New York, digital clients include PayPal, Hewlett-Packard, Adobe, and ConAgra.

Foote, who joined Edelman in 2010, has worked on accounts such as Samsung, Energizer, Johnson & Johnson, PwC, and the American Heart Association. In his most recent role of EVP and GM of client services, Foote led a team of 50 staffers and oversaw the firm’s work for Samsung USA.

Before Edelman, Foote worked at Cohn & Wolfe and Peppercomm.

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