Who real-timed it best -- Adidas or Lufthansa?

German companies celebrate their team winning the World Cup for the fourth time.

The German national team won a nail-biter against Argentina on Sunday to take home the World Cup for the fourth time.

Here’s how two Fortune global 500 companies based in Germany celebrated their team winning the month-long tournament. Tweet at @PRWeekUS to vote for the brand you think made the most of the German national team’s World Cup win. 


Last week, communications executives from Adidas, which also made the jersey for runner-up Argentina, told PRWeek how they were planning to take advantage of the brand’s day in the spotlight.


Last week, PRWeek looked at some of the best real-time work from German automotive brands celebrating their team’s historic blowout semi-final win over Brazil. Here’s how they popped the champagne — make that opened a bottle of riesling — to celebrate on Sunday.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in