Want to annoy Gary Stockman? Start by suggesting that Porter Novelli is the "third string" in the Omnicom PR agency pantheon. While it may be third in terms of size and revenue after Fleishman-Hillard and Ketchum, Stockman is adamant that it can more than punch its weight in terms of the effectiveness of its work and the quality of its people.
Omnicom appeared to back Stockman in February when it bankrolled Porter Novelli's acquisition of the well-regarded West Coast tech firm Voce Communications, thus stemming persistent rumors over the past couple of years that the network was considering folding the agency into one of its larger siblings. Stockman will be looking to build on this vote of confidence over the next 12 months to prove that Porter Novelli can genuinely compete with the big global agency players.