Last year, the country's attention was transfixed on the Gulf of Mexico for an excruciating three months as oil company BP and the government worked to stop what soon became the largest oil spill in US history. The ongoing cleanup and resulting fallout severely wounded the petroleum industry's reputation.
The American Petroleum Institute (API) and its communications head Linda Schoumacher Rozett, who joined the trade group days before the BP oil rig exploded, utilized a crisis communications response that emphasized safety, but also the continued value of offshore oil and natural gas development.
Now, as gas prices near another two-year high and regulation threatens the industry as a whole, API implemented a series of "Rally for Jobs" to fight legislation. Rozett, who led communications for the US Chamber of Commerce for seven years beginning in 1999, is no stranger to Washington. That experience will serve her well as all eyes remain focused on the country's gas and oil policies.