Carolyn Castel has been a key player in shaping CVS Caremark's message during some transformative years. The business has evolved from CVS, a top drugstore chain, to CVS Caremark, a pharmacy healthcare provider with nearly $100 billion in annual revenues and 200,000-plus employees. CVS Caremark also has extensive philanthropic programs that offer free vaccinations, investments in disaster relief, and support for the disabled.
Castel joined CVS in 2006 and leads efforts in corporate reputation, media relations, crisis planning and issues management, and CSR. Prior to CVS, Castel worked as an SVP, corporate and public affairs, for Edelman.
Clearly Castel and her team's efforts to communicate a compelling corporate message have resonated with the business world – CVS Caremark ranked 30 on Forbes' 2011 Most Reputable Companies list.