The best retailers are able to adapt their goals to a changing marketplace. Target built its success on selling trendy fashion at affordable prices, but the big-box retailer needed to adjust its business plan as the marketplace changed and shift its message to focus more on a one-store-shopping experience. Making that kind of shift appear authentic and credible to "guests" and business partners is all about shaping communications effectively and that effort has been led by Susan Kahn, SVP of communications at Target.
Kahn joined Target in 1982 and is responsible for internal communications, PR, reputation management, and IR. In addition, she serves on the board of trustees of Minnesota Public Radio