Ginger Hardage: Power List 2011

SVP of Culture and Communications, Southwest Airlines

It might surprise some to learn that Southwest Airlines flew more domestic passengers in the US than any other airline in 2010 (according to US Transportation Department data). And that was before this past May, when it finalized its $1 billion deal to acquire AirTran, which increased Southwest's traffic by about 25%. Combine all those interested consumers with a leading brand in a highly scrutinized sector and you'll likely find a communicator whose message carries some weight.

In 2010, Ginger Hardage was honored as one of Texas' Most Powerful and Influential Women by Texas Diversity. Southwest's top-20 "best in class" ranking in a national corporate public affairs survey also validates her efforts.

The 30-year PR veteran describes leadership as such: "Communicating the mission, supporting your team with necessary resources, and getting out of their way so they can achieve great things."

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