With brands such as Dove, Axe, Lipton, and Suave under her purview, Christine Cea is a standard bearer of marcomms for American consumer packaged goods. She oversees PR, social media, and health and wellness marketing for dozens of brands at CPG giant Unilever, where she has held a leadership position since 2006.
A champion of social media's role in customer engagement, Cea has helped propel these venerable brands into the digital age. While providing communications counsel across Unilever's US portfolio of food and personal care products, she has vocally promoted the expertise of PR practitioners in managing social marketing.
"You must truly have two-way communication because it creates loyalty and advocacy that at the end of the day will help grow business," Cea told an audience at PRWeek NEXT.
Additionally, Cea serves on the board of directors for the Word of Mouth Marketing Association, which advocates for the discipline within the greater marketing industry through education and other programs.