When America's top auto company (according to the Fortune 500) sought a communications leader last March, it dipped into the agency world to tap Selim Bingol from Fleishman-Hillard, where he worked on the GM account.
With GM being a front-runner in auto innovation – the Chevy Volt is the top-selling fuel-efficient compact car sold in the US – Bingol will have much to communicate about in the near future and beyond. The Volt's claiming of four major industry awards in 2011 (Motor Trend Car of the Year; Green Car of the Year; North American Car of the Year; and World Green Car of the Year) also speaks to the broad impact of his efforts.
Of course, there will always be some crisis or controversy Bingol has to deal with. The latest such case involves GM's CEO Dan Akerson calling for a gas-tax hike to cut US oil consumption. With gas prices where they are, this is certainly fodder for debate and a good test for Bingol's message-shaping acumen.