Wells Fargo is one of the Big Four banks in the US. As such, it will always receive prominent attention, which makes Oscar Suris an important figure to watch. And with the fallout of the recession still ongoing, Suris will have plenty about which to communicate.
On June 9, the US Treasury Department announced it would withhold financial incentives from Wells Fargo (along with two other Big Four banks) for failing to take the required steps to prevent foreclosures under an Obama administration program. The company staunchly disagrees. Suris' purview is to craft the company message amid such volatility.
Where Suris excels is in his basic understanding of what his role entails. Earlier this year, he told PRWeek, "Customers want to see that we're the source of problem-solving, not of problems. We have a lot more work to do for our industry to regain public trust." With such candor, however, Suris is an excellent bet to be among the leading voices in achieving that goal.