Olivier Fleurot: Power List 2011


Sophisticated Frenchman Olivier Fleurot and his Publicis Groupe bosses have been on a buying spree over the last 12 months that has seen them acquire a slew of agencies, particularly in the digital space. It is all part of Publicis chairman and CEO Maurice Levy's stated aim to make the French-owned network a "human, all-digital group."

Fleurot is sometimes mentioned as a possible successor to Levy, who was talked out of retiring last year by the Publicis board. Fleurot's pedigree as a former CEO of the Financial Times Group and executive chairman of Publicis' ad operations emphasize his credentials, but he will need to continue to build the network's PR operations within MSLGroup into a genuine global player to convince the shareholders that he has the chops to take on the big shoes that Levy will vacate in due course

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