On January 11 of this year, Comcast officially acquired a majority stake in NBC Universal. Already the largest cable company in the US, this deal put Comcast in a new league in terms of its status in the media world. As its top communicator, the same can be said of D'Arcy Rudnay, who shapes messages for numerous customers, investors, the general public, and more than 100,000 employees.
The immediate and ongoing challenge facing Rudnay is to ward off critics who feel this merger could lead to a wave of content-distribution unions that don't serve consumers well. Few are better equipped than her to handle such backlash.
One of the most respected leaders in both PR and the cable world, Rudnay was a featured speaker at the Arthur W. Page Society's 2010 Annual Conference. She has also been named twice (2007 and 2010) among the "Most Powerful Women in Cable" by CableFax magazine.