Frank Shaw: Power List 2011

Corporate Vice President, Corporate Communications, Microsoft

Microsoft may have drifted out of the spotlight given the meteoric rise of new technology giants such as Google and Facebook, but the Bill Gates-founded software behemoth still remains a very significant player – albeit a more mature, elder-statesman type of player than its hungry innovator roots.

Comms chief Frank Shaw is approaching his second anniversary in the job and is one of several transplants from Microsoft's agency Waggener Edstrom Worldwide who has risen to senior in-house roles. He expertly managed the challenges around Gates moving on to run his foundation in such a way that it became a non-issue.

Everyone in tech is currently focused on "the cloud" and Shaw will be looking to influence perceptions of Microsoft's role in bringing assets together, innovating, and enabling its partners to transform their businesses.

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