Ray Jordan has crafted an enviable career. He spent 17 years with Pfizer before joining Johnson & Johnson in 2003. Healthcare communicators are known as the more reticent of PR pros, but Jordan sheds that image as an active participant with groups such as the Arthur W. Page Society and Institute for Public Relations.
As the overseer of the $61.6 billion J&J's corporate image, he wields massive influence for a company with product lines that traverse healthcare marketing from hand lotion and Band-Aids to prescription drugs and medical devices and diagnostics. He was lauded for J&J's march onto the socialized Web, but faced significant challenges in recent months as it wades through a series of recalls.