Bridget Coffing was recently named the head of global communications, a role she had been filling on an interim basis since Jack Daly passed away in January of this year. The 25-year McDonald's veteran will oversee corporate functions, such as media relations, marketing communications, PR, CSR, internal communications, and government relations. She now reports to CEO Jim Skinner, who at the time of her promotion called Coffing "an ideal leader to help shape strategic brand communications and strengthen efforts to make a difference as a corporate citizen."
Her reach extends into Ronald McDonald House Charities, sports and entertainment alliances, and worldwide consumer brand activities, including McDonald's FIFA World Cup and Olympic Games sponsorships.
Coffing joined McDonald's in 1985 from Golin/Harris, where she specialized in food and consumer marketing.