Chew More Than Tea picks Alexander PR ahead of £4m launch

Alexander PR has been appointed by Chew More Than Tea, an urban green tea bar, ahead of the £4m launch of its first outlets in London.

Drink More Than Tea: Launching bars in London
Drink More Than Tea: Launching bars in London

The PR firm was briefed by the company to help launch its flagship bar in Soho later this month and then support the business through five new store openings in London over the next year, before an expansion into Europe in 2016.

Chew More Than Tea promises "creative ways of drinking green tea in a relaxed and fun bar setting".

Adam Rutherford, director of Alexander PR, said: "Chew More Than Tea represents for us an exciting opportunity to work with a brand at its inception, through growth and expansion, and we’re very much looking forward to the challenge."

The company’s co-founder Karim Hemsi said its mission was to create a lifestyle brand in the drinks retail sector.

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