Three years ago, Clyde Tuggle relocated to Atlanta from his post as Coca-Cola's president of the Russia, Ukraine, and Belarus business unit to fill a void left by the retirement of the company's top communications pro Tom Mattia. A year later, he gained the SVP, chief public affairs and communications officer title. He reports to company chairman and CEO Muhtar Kent. Tuggle joined Coke's corporate communications department in 1989 and cut his teeth on global communications by moving around its international offices.
Coke has been number one on Interbrand's "Best Global Brands" list for the last 11 years. This year, it marks its 125th anniversary with an integrated, classic feel-good Coke marketing campaign. Yet, Tuggle's job is hardly easy. Questions raised about the potential of cancer-causing agents in soft drinks' caramel coloring will continue to challenge the iconic company's lead PR pro.