Mark Penn: Power List 2011

Worldwide president and CEO, Burson-Marsteller

Brought up in the rough-and-tumble world of DC politics, Mark Penn couldn't understand the fuss when the Burson-Marsteller agency he helms got into hot water recently for promoting anti-Google propaganda on behalf of its new – and short-lived – client Facebook.

He kept his head down and rode out the storm in true Washington fashion, counting on other crises to come along and distract the mainstream media from doubts raised by the incident about ethics and poor practice at the WPP shop with the outstanding heritage.

In truth, he is probably right. And he spent the rest of the year basking in the reflected glory of perceived poor performance by other parts of the network's PR offer that cast his own firm's performance in a very positive light.

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