Rachel Whetstone: Power List 2011

VP, Public Policy and Communications, Google

Chances are you just "Google-d" something. Putting all the tech advancements and battles of one-upmanship aside, that statement alone speaks to the company's brand power and place in the global consciousness. Entrusted to deliver Google's message, Rachel Whetstone indeed is in a position of importance.

Whetstone merits credit for helping Google avoid the mistakes other such entities have made. For example, her less arrogant and non-confrontational approach to establishing a presence in DC has been lauded. Moreover, in Harris Interactive's 2011 Reputation Quotient Survey of 30,000-plus Americans, Google was the top-ranked company overall, earning specific top honors for its financial performance and workplace environment. 

Google faces stiff competition from Facebook, Twitter, and others on various business and development fronts, but its brand remains strong. Whetstone's team certainly has something to do with that.

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