"Who are we kidding? We know we all report to Anne?" The words were spoken, according to a Boston Globe story this past February, by Brian Moynihan at a December 2009 reception just two days after he took the CEO role. If a Fortune 10 company's leader realizes his top communicator's stature, who are we to argue?
The recent recession hit the banking industry hard, but as the nation's largest bank, Bank of America was an easy target for critics, angry shareholders, politicians, and more. However, Finucane has spent the past two years expertly mending fences and repairing a battered brand.
Her job is hardly done, however. Despite Moynihan's optimism, the bank lost $5.8 billion in the past two years, shares are off 78% from their high, and critics are still frothing at the mouth. Finucane will have ample opportunity to ply her craft in the near term – and she'll have most everyone's rapt attention.