Ray Day: Power List 2011

VP of Communications, Ford Motor Company

During what has been a generally difficult period for the US auto industry, Ford has managed to maintain and even bolster its reputation, in no small part due to Ray Day's efforts.

Day played a key role in a very bold decision Ford made this past February. CEO Alan Mullaly, to whom Day reports, bypassed the Geneva Motor Show to deliver the keynote and show off the MyFord Touch technology at the CeBIT Technology Show. Innovative thinking for an innovative product.

The US auto industry is so closely linked to the country's overall economy that any messages out of Detroit get attention. As such, Day stands to remain on this list for some time.

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