Two years ago, Chris Hassall was asked to fill some big shoes in replacing Charlotte Otto as global external relations officer at the consumer goods giant. What has helped the English-born Hassall make his own mark is his commitment to the importance of brand PR.
"Brand PR is the top or among the top ways we can effectively connect with consumers," he told PRWeek in January 2010. That philosophy and subsequent efforts have certainly paid off as P&G, widely regarded for its brand management acumen, ranked fifth on Fortune's 2011 list of Most Admired Companies.
Looking ahead, rumors continue to float of a possible P&G-Unilever mega-merger. Those alone should be enough to keep an already busy Hassall on everyone's radar.